In the Press

Charity dedicated to Hunsdon businessman raises thousands for people facing adversity

20th October 2016

Thousands of pounds have been raised to assist people in overcoming adversity at the launch of a non-profit organisation founded in memory of an “extraordinary” businessman.

Media executive Ivan Purdie, from Hunsdon, passed away in October 2015 following a five-year battle with cancer.

A successful and energetic man, Ivan’s death left a significant hole in the lives of his friends, family and colleagues all over the world.

Following the first anniversary of his death, Ivan’s friends and family launched the Go4it charity in tribute to the Hunsdon businessman.

The first Ivan Purdie Memorial Golf Day, Dinner and Auction, held at the Essendon Country Club and sponsored by IEP Financial, took place on Friday, October 14 and raised £23,000 for the Go4it Fund.

The fund is aimed at assisting people facing adversity in the forms of injury, illness and loss and encourage them to continue pursuing their personal goals and reach their full potential.

The fund is to be administered by registered charity Hertfordshire Community Foundation.

Kate Purdie, Ivan’s widow, who is one of the organisation’s directors, said: “We learned through Ivan’s journey that illness and injury in a family impacts everyone, not just the individual who is suffering.

“Often, just managing to carry on existing requires all of the resources and energy available.

“But just existing is not living.

“To carry on truly living, people need support that enables them to focus on their well-being and pursue their personal goals.

“This is particularly true both during and after injury and illness, and in instances of loss.

“Ivan inspired the people around him by living life to the fullest and we felt the best way to honour his memory was to raise funds to help other people facing adversity in our community do the same.”

The charity is inviting donations to the fund, which can be made via their JustGiving page or by cheques made payable to Hertfordshire Community Foundation.

Ian Poysden, managing director of IEP Financial, said: “We were delighted to be able to sponsor the first Go4it Fund Golf Day.

“Having grown up with Ivan, I know he will be proud to see the work that has gone into this charitable fund and I look forward to seeing the fund grow and benefit families in need.”

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