NewsPress Release

£23,000 raised to help people overcome adversity at launch of Go4it, founded in memory of Hunsdon businessman Ivan Purdie

17th October 2016

In October 2015, media executive Ivan Purdie lost his life following a five-year battle with cancer. A successful, energetic and extraordinary man, Ivan’s death left a deep hole in the lives of his friends, family and colleagues around the world.

On Friday 14th October, following the one year anniversary of Ivan’s death, Ivan’s friends and family launched the Go4it non-profit organisation in his memory.  The inaugural Ivan Purdie Memorial Golf Day, Dinner and Auction, held at the Essendon Country Club and sponsored by IEP Financial, raised £23,000 for the Go4it Fund. The Go4it Fund will be used to help people who are facing adversity through injury, illness and loss, to continue pursuing their personal goals and reach their full potential. The fund will be administered by registered charity Hertfordshire Community Foundation.

Ivan’s widow, and one of the organisation’s Directors, Kate Purdie, said: “We learned through Ivan’s journey that illness and injury in a family impacts everyone, not just the individual who is suffering. Often, just managing to carry on ‘existing’ requires all of the resources and energy available. But just existing is not living. To carry on truly living people need support that enables them to focus on their well-being and pursue their personal goals. This is particularly true both during and after injury and illness, and in instances of loss. Ivan inspired the people around him by living life to the fullest and we felt the best way to honour his memory was to raise funds to help other people facing adversity in our local community do the same.”

Go4it is inviting donations to the Fund, which can be made via their JustGiving page or via cheques made out to Hertfordshire Community Foundation.

Ian Poysden, Managing Director of IEP Financial, said: “IEP Financial were delighted to be able to sponsor the first Go4it Fund Golf Day. Having grown up with Ivan, I know he will be proud to see the work that has gone into this charitable fund and I look forward to seeing the fund grow and benefit families in need.”



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